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As mobile devices are expected to outpace desktops in the coming years and the screen size varies considerably from device to device, looking for a solution that works across devices and screen sizes comes naturally.

What is responsive design?

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (from desktop computer monitors to mobile phones).

Responsive web design provides better content organisation for smaller screens whilst improving the speed of the site.

How does it work?

The main elements of a RWD are media queries, the fluid grid and flexible images.

In a nutshell, media queries allow the page to use different styles based on the device the page is loaded on. The fluid grid deals with percentage for width and height rather than absolute units (like pixels or points). Flexible images are optimized and resized proportionally.

Modern businesses are investing in responsive design because it minimizes effort and saves time as well as money.

As a company of responsive design experts, we make cutting edge websites that effortlessly fit all machines by adjusting resolution, image size and scripting.

Design once. Display everywhere

What are the advantages of RWD?

There are many advantages to implementing your website using a RWD. Here’s just a few:

  • Save a considerable amount of money compared to using mobile apps or device specific websites (ie one site for mobile phones, another one for tablet PC’s and yet a different one for desktops and laptops) by designing once for all screen sizes
  • Reduce maintenance costs by applying changes to only one website instead of different websites for different devices
  • Provide mobile users with the richer content, normally available only on desktops and laptops
  • Increase the number of mobile visitors and their time spent on the website by improving user experience
  • SEO – avoid split traffic and increase visibility. Reduce the amount of work required for promoting your site in the search engines and eliminate possible redirection errors
  • Reorganise content for smaller screens to make it more readable and provide users with better functionality

If you are looking for a good responsive web design and development, you need only to contact us.

Sample Responsive Websites

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